The future of luxury living
is branded
Brand Atlas is the global platform and advisory company connecting brands, property developers and UHNW buyers to branded residences.
The branded residence sector has surged over 160% in the past decade, with more than 900+ development schemes in the pipeline globally that expect to be complete by 2030.
We work exclusively with leading developers and brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
The demand for branded residences is rising. Leading cities like Dubai, Miami and Bangkok are leading the way with the Middle East and hotel brands setting the stage for high-profile expansion.
Benefits for Brands
Engage Affluent Buyers: Showcase your brand within an expertly curated environment, connecting directly with discerning buyers actively seeking your lifestyle offering.
Customised Brand Pages: Highlight your brand story, exclusive services, and differentiated amenities to attract high-value clientele.
Integrated Web Concierge: Deliver personalised content and bespoke services, enhancing customer engagement and reinforcing brand loyalty through exceptional buyer experiences.
Strategic Industry Expertise: Benefit from extensive industry knowledge and advisory services across branded developments, ensuring informed decisions and market success.
Advanced Technology Insights: Access real-time analytics, detailed buyer behaviour reports, and interactive heat mapping to drive informed, data-driven strategies, increase sales, and elevate your brand visibility.
The Technology Advantage
Brand Atlas harnesses next-generation AI to redefine how buyers connect with branded residences:
Smarter Targeting: Our technology analyses preferences, browsing habits, and geolocations to deliver tailored property recommendations and relevant content to each user, streamlining the path from interest to action.
Customised Experiences: A fully adaptive platform personalises feeds and suggestions for members, with lead management tools ensuring the most suitable properties are surfaced in real time.
Emotionally Intelligent Search: An intuitive natural language AI search function allows buyers to express their needs in their own words—unlocking more emotionally resonant, accurate results and significantly increasing engagement and conversion potential. Coming Soon!
Data-Driven Insight: Brands gain access to real-time analytics, heat mapping and buyer behaviour tracking, helping refine marketing strategies and boost performance through informed decision-making.
Our Values
At the heart of Brand Atlas lie two guiding principles: innovation and connection.
Branded residences represent one of the most powerful expressions of brand loyalty and lifestyle alignment. That’s why we blend world-class industry insight with cutting-edge AI to deliver unmatched, personalised service for buyers in this highly desirable market.
By partnering exclusively with the world’s most prestigious luxury brands, we offer a trusted showcase that elevates both visibility and desirability—putting the world of branded residences into the hands of buyers and transforming how they discover, experience, and connect with their next home.
A Global Team
With offices in Bangkok, London and Phuket our global team brings together extensive experience and industry expertise in all areas of luxury real estate.
Darren
Barlow
Michael
Ayling
Michael Ayling
Hospitality and property development finance expert Michael has held roles including senior manager for KPMG, Managing Director at Laguna Resorts & Hotels plc and CEO of consultancy NuoBello in 2012, working with clients including Blue Tree Phuket, Blue Canyon, SC Capital and OCP Asia.
David
Bartlett
David Bartlett
David is ex-KPMG and a senior financial executive with over 35 years of international experience in accounting, project finance and financial management. He was previously the CFO and Head of HR at Blue Tree, Phuket, Finance Director of Royal Phuket Marina and for Blue Canyon Country Club in Phuket.
Gavin
Vercoe
Sunny
Hermano
Sunny Hermano
With over 30 years experience in advertising and brand building for international Fortune 500 companies, Sunny has led campaigns on some of the world’s most prestigious and impactful luxury brands including LVMH, Mandarin Oriental, Land Rover, Jaguar, Nike, Audi, BMW, Diageo and Coca-Cola.
Jenny
Naylor
Jenny Naylor
Marketing strategist in the hotel and luxury real estate sectors and Luxury Property Forum Advisory Board Member, Jenny has generated marketing strategy and communications for high-profile branded properties globally including One&Only Resorts, Atlantis The Palm and Twenty Grosvenor Square.
Lee
Barfield
Lee Barfield
As CEO of luxury design agency Felix&Friends, Lee works with some of the world’s most prestigious brands, providing strategy, visual identity and bespoke digital platforms for brands globally including One&Only Private Homes, The Red Sea Development, Martin Kemp Design and Sothebys International Realty.
Jamie
Preston
Benjamin
Grint
Benjamin Grint
With over 20 years in the property industry, Ben began his career at Hamptons International, followed by Savills and other major names in the property sector. Ben has been a senior figure in residential development and investment teams working with some of the most prestigious developers and projects globally.
Annie
Patsakorn
