The Future of Luxury Living Is Branded
Brand Atlas is the global platform and advisory firm representing discerning buyers while strategically connecting leading brands and developers within the branded residences sector.
Representing Buyers. Connecting the Industry.
Brand Atlas exists to elevate the experience of acquiring branded residences — whether you are seeking a private global home or a strategic real estate investment.
For buyers, we provide senior-level representation, trusted counsel and structured coordination from first enquiry through completion. Your interest is positioned correctly, your access prioritised where available and your acquisition managed with discretion and clarity.
Your Brand, Our Platform,
The World's Attention.
Connecting Buyers, Developers and Brands
Beyond representing buyers, Brand Atlas operates at the strategic core of the branded residences ecosystem.
We advise developers on brand selection, positioning and global demand strategy —guiding projects from concept through launch with clarity and market intelligence.
For global brands, we provide access to credible developers and a curated network of best-in-class suppliers through the Brand Atlas Collective —ensuring each partnership is commercially aligned and operationally supported.
We bring buyers, brands and developers together within one structured platform.
Built for a Maturing Global Sector
Branded residences are no longer niche. They represent one of the most strategically aligned intersections of real estate, hospitality and lifestyle branding.
Brand Atlas provides the clarity, connectivity and representation required to operate within this evolving global market.
For Developers & Brands
Brand Atlas operates at the strategic intersection of brand, capital and global demand within the branded residences sector.
Brand & Partner Alignment
We advise on brand selection, positioning and partnership structuring — ensuring each collaboration reflects commercial strength, long-term viability and brand integrity.
Strategic Project Positioning
From early concept through launch, we support the positioning of developments to align with brand DNA, market timing and buyer expectations.
The Brand Atlas Collective
Our curated global supplier network connects developers and brands with best-in-class architects, designers, operators and specialists — supporting delivery at every stage of the project lifecycle.
Integrated Market Intelligence
We provide a global overview of active developments, emerging markets and competitive brand activity — enabling informed strategic decision-making.
A Connected Global Platform
Brand Atlas operates at the centre of the branded residences ecosystem — connecting developers, global brands, UHNW buyers and specialist partners within one integrated network.
Through the Brand Atlas Collective, our partnership with PKF Hospitality and relationships across Leading Real Estate Companies of the World®, we combine market intelligence, global agency reach and best-in-class suppliers to support projects from concept through sale.
Intelligence & Industry Alignment
Through our Knowledge Library and research partnerships, Brand Atlas curates and shares leading insight across the branded residences sector — strengthening decision-making for buyers, brands and developers alike. We are building a central hub of knowledge and connectivity for a rapidly evolving global market.
Our Values
At the heart of Brand Atlas lie two guiding principles: innovation and connection.
Branded residences represent one of the most powerful expressions of brand loyalty and lifestyle alignment. That’s why we blend world-class industry insight with cutting-edge AI to deliver unmatched, personalised service for buyers in this highly desirable market.
By partnering exclusively with the world’s most prestigious luxury brands, we offer a trusted showcase that elevates both visibility and desirability—putting the world of branded residences into the hands of buyers and transforming how they discover, experience, and connect with their next home.
A Global Team
With offices in Bangkok, London and Phuket our global team brings together extensive experience and industry expertise in all areas of luxury real estate.
Darren
Barlow
Michael
Ayling
Michael Ayling
Hospitality and property development finance expert Michael has held roles including senior manager for KPMG, Managing Director at Laguna Resorts & Hotels plc and CEO of consultancy NuoBello in 2012, working with clients including Blue Tree Phuket, Blue Canyon, SC Capital and OCP Asia.
David
Bartlett
David Bartlett
David is ex-KPMG and a senior financial executive with over 35 years of international experience in accounting, project finance and financial management. He was previously the CFO and Head of HR at Blue Tree, Phuket, Finance Director of Royal Phuket Marina and for Blue Canyon Country Club in Phuket.
Gavin
Vercoe
Sunny
Hermano
Sunny Hermano
With over 30 years experience in advertising and brand building for international Fortune 500 companies, Sunny has led campaigns on some of the world’s most prestigious and impactful luxury brands including LVMH, Mandarin Oriental, Land Rover, Jaguar, Nike, Audi, BMW, Diageo and Coca-Cola.
Jenny
Naylor
Jenny Naylor
Marketing strategist in the hotel and luxury real estate sectors and Luxury Property Forum Advisory Board Member, Jenny has generated marketing strategy and communications for high-profile branded properties globally including One&Only Resorts, Atlantis The Palm and Twenty Grosvenor Square.
Lee
Barfield
Lee Barfield
As CEO of luxury design agency Felix&Friends, Lee works with some of the world’s most prestigious brands, providing strategy, visual identity and bespoke digital platforms for brands globally including One&Only Private Homes, The Red Sea Development, Martin Kemp Design and Sothebys International Realty.
Jamie
Preston
Benjamin
Grint
Benjamin Grint
With over 20 years in the property industry, Ben began his career at Hamptons International, followed by Savills and other major names in the property sector. Ben has been a senior figure in residential development and investment teams working with some of the most prestigious developers and projects globally.
