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Atlas Collective - General

Brand Atlas Advisory


offers a complete suite of services covering every aspect of a branded residence development. Our structured approach allows clients to engage us for standalone expertise or a fully managed journey.

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Brand Atlas Advisory partners with the world’s foremost developers, luxury brands, operators and investors to provide tailored guidance across every stage of the branded residence lifecycle.

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Established 202220 Team Members

About Us


Whether orchestrating a landmark development or bringing a storied brand into the built environment for the first time, we provide expert, discreet guidance across every stage of the journey. From land strategy and brand selection to design guardianship and market positioning, our work is meticulous and grounded in a deep understanding of high-net-worth buyer psychology and global luxury expectations.With a global outlook and a singular focus on excellence, we help realise developments that are not only commercially robust but timeless expressions of place, brand, and lifestyle.

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Our Branded Residence Advisory Services


Brand Atlas Advisory offers a complete suite of services covering every aspect of a branded residence development. Our structured approach allows clients to engage us for standalone expertise or a fully managed journey.

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Luxury Brands


Entering the world of real estate is a bold move. We work with leading fashion houses, automotive marques, hospitality icons, and heritage names to define what their brand looks, feels, and lives like in the built world.From brand standards to partner selection and experience design, we ensure your identity is flawlessly translated into physical spaces.

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New Project


From concept to completion, we work with you to realise world-class branded residences that resonate with discerning global audiences.Whether you need support with brand alignment, masterplanning, design oversight or sales and marketing strategy, our role is to protect your vision and elevate it with the right partnerships, positioning, and delivery team.

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Clients


The team behind Brand Atlas brings decades of global experience across luxury real estate, branding, hospitality, and design — working with leading developers, owners, investors, and both hotel and non-hotel brands.We draw on this cross-sector expertise to guide every stage of the branded residence journey, from feasibility and brand alignment to design definition, commercial strategy and market launch.

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Meet the team

Jenny Naylor
Jenny Naylor

As a trusted strategist and advisor to leading luxury brands and developers, Jenny helps shape the future of branded residences through comprehensive guidance from concept to completion and global launch. Her portfolio includes landmark projects such as

Managing Director Atlas Advisory
Jenny Naylor
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Jenny Naylor

As a trusted strategist and advisor to leading luxury brands and developers, Jenny helps shape the future of branded residences through comprehensive guidance from concept to completion and global launch. Her portfolio includes landmark projects such as

Michael Ayling
Michael Ayling

Hospitality and property development finance expert Michael has held roles including senior positions for KPMG, Managing Director at Laguna Resorts and Hotels plc and CEO of consultancy NuoBello, working with clients including Blue Tree Phuket, Blue Canyon, SC

Group Managing Director
Michael Ayling
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Michael Ayling

Hospitality and property development finance expert Michael has held roles including senior positions for KPMG, Managing Director at Laguna Resorts and Hotels plc and CEO of consultancy NuoBello, working with clients including Blue Tree Phuket, Blue Canyon, SC

Darren Barlow
Darren Barlow

An accomplished, entrepreneurial and commercially astute board level director, Darren has delivered sustainable and profitable growth in multi-million-dollar businesses within the construction, property and real estate sector for over 35 years.

Co Founder & Group CEO
Darren Barlow
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Darren Barlow

An accomplished, entrepreneurial and commercially astute board level director, Darren has delivered sustainable and profitable growth in multi-million-dollar businesses within the construction, property and real estate sector for over 35 years.

Sunny Humano
Sunny Humano

With over 30 years' experience in advertising and brand building for international Fortune 500 companies, Sunny has led campaigns on some of the world’s most prestigious and impactful luxury brands including LVMH, Mandarin Oriental, Land Rover, Jaguar, Nike, Audi, BMW, Diageo and Coca-Cola.

Group Chief Marketing Officer
Sunny Humano
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Sunny Humano

With over 30 years' experience in advertising and brand building for international Fortune 500 companies, Sunny has led campaigns on some of the world’s most prestigious and impactful luxury brands including LVMH, Mandarin Oriental, Land Rover, Jaguar, Nike, Audi, BMW, Diageo and Coca-Cola.

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