Luxury custom rugs and carpets, designed and manufactured worldwide.
At Silk Avenue, we believe every project is an embodiment of luxury. We’re here tobring your vision to life with unmatched expertise and creativity.We work closely with interiordesigners & developers to ensure that every choice reflects the unique character of the spacewhile upholding the highest standards of quality and durability.Our hands-on, personalised approach goes beyond simple selection – from exploring an extensive array of textures to organizing on-site viewings at your project location. We take pride in offering a bespoke, distinctive service, complete with thoughtful details that make the journey enjoyable.Our goal is to make designers’ lives easier and to provide an exceptional experience for your clients at every stage.

What distinguishes us is the rare balance of refinement and pragmatism. By keeping our operations lean, acting with integrity, and placing clients’ needs at the forefront, we offer the fastest lead times and competitive pricing without ever compromising on craftsmanship.Every knot, tuft, and colour choice is guided by uncompromising standards, resulting in rugs that are both striking and enduring - pieces that transform interiors into expressions of elegance and individuality.Silk Avenue is more than a rug boutique; it is a partner in creating spaces defined by sophistication, comfort, and lasting luxury.
















At Silk Avenue, our creative minds unite artistry and innovation to craft bespoke rugs that embody elegance, sophistication, and timeless design.
Jeff Holtgen, founder of Silk Avenue, creates bespoke luxury rugs in London, collaborating with designers, architects, and developers to deliver exceptional craftsmanship and timeless, individualized designs.
Carmen Gadea Arcos, Associate at Silk Avenue, expertly manages day-to-day operations, ensuring every project is delivered flawlessly. With a strong background in marketing and operations, she is the trusted point of contact for designers, architects, and developers.
Nicola Duffy, Sales & Project Manager at Silk Avenue, combines expertise in fabrics and bespoke furniture with a keen eye for luxury interiors. She guides clients from enquiry to installation, advising on designs, materials, and finishes while ensuring flawless project delivery.
Roman Longginou is a Sales Manager at Silk Avenue, bringing with him valuable experience from his background in selling rugs in Australia. His knowledge of the industry, combined with a natural ability to connect with clients, makes him a strong addition to the team. Alongside his work at Silk Avenue, Roman is currently studying Business Management











535 Kings Road, SW10 0SZ London