Fifth State
Brand strategy, creative direction, content, and marketing for property, place, and luxury lifestyle brands worldwide.
Fifth Estate is a global creative studio, building iconic brands and campaigns for visionary property, hospitality, and lifestyle clients with strategy, storytelling, and design.
Fifth Estate: Building Iconic Brands for Property, Place, and Lifestyle
Founded in London in 2017, Fifth Estate is a boutique creative studio specializing in brand strategy, identity, content, and campaigns for property, place, and luxury lifestyle clients. Their multidisciplinary team partners with developers, architects, and global brands to create compelling narratives and visual identities. Notable projects include branding for The Whiteley London, The OWO Residences by Raffles, and The Peninsula London. Fifth Estate’s work is recognized for its clarity, creativity, and cultural resonance, earning accolades such as the Transform Awards and Design Week Awards. The studio’s collaborative, insight-driven approach delivers lasting value for clients and communities.
Strategic Storytelling for Places and Brands That Shape the Future
Fifth Estate stands out for its ability to translate complex visions into clear, compelling brands and campaigns. Their team blends strategic insight with creative craft, ensuring every project is authentic, memorable, and commercially effective. With deep expertise in property, hospitality, and placemaking, Fifth Estate builds brands that connect emotionally and drive engagement. Their collaborative process, attention to detail, and focus on storytelling help clients launch new destinations, reposition icons, and create legacies that endure in a fast-changing world.
Dorchester Collection
Dorchester Collection represents the pinnacle of luxury hospitality, managing iconic hotels like The Dorchester in London and The Beverly Hills Hotel. Rooted in rich heritage and timeless elegance, the brand blends historic grandeur with modern sophistication. Each property offers legendary experiences, impeccable service, and a deep sense of belonging, inviting guests to be part of a living legend in the world’s most extraordinary destinations.
Anwa Collection
Anwa Collection offers a serene luxury living experience in Bali’s lush Umalas region. Featuring stunning villas and residences, it blends tropical tranquility with modern comfort, including private pools, lush gardens, and elegant interiors. Thoughtfully designed amenities like a spa, bistro, and gym create a holistic retreat, making Anwa a perfect sanctuary for relaxation and refined island living.
Nef Reserve Kandilli
Nef Reserve Kandilli blends Istanbul’s rich heritage with modern luxury, offering 406 residences surrounded by lush nature and stunning Bosphorus views. Designed by renowned architects, it features innovative Foldhome technology, spacious layouts, and extensive social amenities, creating a vibrant, contemporary community that honors the area's historic charm while appealing to a younger, discerning buyer segment.
Meet Our Visionary Creators
Fifth Estate’s multidisciplinary team crafts innovative, sophisticated designs that elevate luxury living and hospitality worldwide, blending creativity with strategic insight to shape iconic experiences.
Jaydeep Rajhans
Jaydeep Rajhans
Co-founder of Fifth Estate Agency, instrumental in shaping the agency’s strategic marketing and digital brand management services.
Amruta Raut
Amruta Raut
Oversees HR functions, talent acquisition, and employee engagement to support agency growth and culture.
Suresh Choudhary
Suresh Choudhary
Leads digital account management, ensuring client satisfaction and campaign success.
Priyanka Rane
Priyanka Rane
Supports HR operations and employee relations, contributing to smooth organizational functioning.
Tanvi Pawar
Tanvi Pawar
Experienced in advertising and mass media, contributing to creative campaign development.
Mrinal Kalita
Mrinal Kalita
Develops compelling content and copy for diverse marketing projects across clients.
Contact Fifth State
Fifth Estate StudioThe Ministry, 79-81 Borough RoadLondon SE1 1DN, United Kingdom