King & Partners
Full-service agency delivering strategy, branding, creative, and technology solutions for luxury, hospitality, lifestyle, and real estate brands.
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Established 201075 Team Members
Full-service agency delivering strategy, branding, creative, and technology solutions for luxury, hospitality, lifestyle, and real estate brands.
Founded in 2010 by CEO Tony King, King & Partners is a New York-based, full-service agency specializing in strategy, branding, creative, and technology for luxury, hospitality, lifestyle, and real estate brands. With a team of 75, the agency partners with clients such as Fairmont, Blue Bottle Coffee, SKIMS, Good American, Frame Denim, The Bowery Hotel, Tumi, and Outdoor Voices. Their expertise spans brand development, digital innovation, campaign creation, and e-commerce solutions. King & Partners is recognized for its meticulous attention to detail, collaborative approach, and ability to deliver timeless yet transformational work that elevates brands and drives business growth.
King & Partners stands out for its holistic approach, aligning every element of a brand, from identity to digital experience, to create a lasting impact. Their multidisciplinary team combines strategic insight, creative excellence, and technological innovation to deliver solutions that are both beautiful and effective. With roots in digital luxury and a client roster of top global brands, King & Partners crafts work that is distinctive, aspirational, and results-driven. Their collaborative process ensures every project is tailored, authentic, and positioned for long-term success in a rapidly evolving market.
Brand positioning, strategy, voice, identity, and packaging for Blue Bottle Coffee, elevating the brand’s global presence and creating a coveted experience for discerning coffee lovers.
King & Partners led the comprehensive rebranding and marketing strategy for Aventura Mall’s three-level expansion, transforming it from a retail-focused center into a vibrant lifestyle destination. Their work introduced the tagline “A World to Discover,” emphasizing culture, style, and taste as core pillars. The agency developed a fresh logo, color palette, and brand guidelines applied across digital and physical touchpoints, including a new VIP lounge, Level Three. The campaign, shot in Miami, repositions Aventura Mall as a modern, experience-driven space that appeals to both existing and new audiences, blending community, culture, and cuisine seamlessly
The Bowery Hotel in NYC’s Lower East Side blends timeless luxury with old-world charm. Featuring 135 sunlit rooms with industrial windows, hardwood floors, velvet drapes, and marble bathrooms, it offers elegant comfort. The hotel’s classic event space and rooftop terrace with city views create a vibrant social hub. A favorite among celebrities, it perfectly combines historic style with modern hospitality.
King & Partners’ multidisciplinary team delivers strategy, creativity, and technology for the world’s most ambitious brands.
Founder and CEO with 25+ years creating leading hospitality, lifestyle, and luxury brands globally.
Co-founder and CCO, leads creative vision and brand strategy, bringing global and cultural perspectives.
Manages agency operations and oversees major client accounts, including Auberge Resorts and JP Morgan Chase.
Oversees financial strategy and business vision, guiding King & Partners to market success since 2016.
Leads branding projects with expertise in storytelling and design, working with Four Seasons and Blue Bottle Coffee.
Based in Paris, specializes in luxury hospitality and fashion branding with 20+ years of experience.
9 E 40th St, 3rd Floor, New York, NY 10016, USA