Abu Dhabi’s USD 243 Billion Real Estate Market Takes Centre Stage 3,000+ Global Investors Head to IREIS 2025

Against the backdrop of a surging UAE real estate market valued at USD 243 billion, IREIS will spotlight residential, commercial, and mixed-use projects, many pre-launch designed to attract cross-border capital.

Why it matters:

• Strong market growth: Q1 2025 transaction values hit USD 6.89 billion, up 34.5% YoY.

• Luxury boom: Branded residence launches have quadrupled; high-value sales above USD 2.7M are soaring.

• Global appeal: Thematic zones will cover second-home investment, immigration-linked property, citizenship-by-investment, and innovative digital viewing tech.

• Diverse participation: Developers from the UAE, GCC, Europe, and North America are showcasing their flagship projects.

Brand Atlas is the world’s leading branded residences platform and brand consultancy.

Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market. Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:

We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.

Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.

Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.