Today’s families want homes that adapt to education, mobility, and legacy planning.
Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them.
A new model for living across borders.
For Chinese UHNW families, owning multiple homes abroad is no longer about status, it’s about simplicity, continuity, and peace of mind.
As families divide their time across cities for education, healthcare, business, and lifestyle, branded residences offer something traditional luxury homes often don’t: a home that works the same way everywhere. From service standards and security to maintenance and concierge support, the experience is familiar, reliable, and effortless.
Turnkey ownership is a key driver. Branded residences remove the stress of managing properties across borders, especially for families who may be away for long periods. Professional hospitality teams ensure homes are cared for, lived in, or rented out without daily involvement from the owner.
Just as important is trust. A recognised global brand signals quality, protects long-term value, and makes resale easier in unfamiliar markets. For families thinking across generations, this assurance matters as much as location or design.
From Dubai and Singapore to London and Tokyo, branded residences are becoming the preferred format for multi-home living, not as luxury purchases, but as well-run global homes built for modern family life.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
In 2026, Chinese outbound capital is screening the Operator before the city. Branded residences have emerged as the primary tool for standardizing risk in unfamiliar markets, providing the governance and service consistency that high-net-worth families now demand. Learn why "Service-Led Design" is becoming the decisive factor for intergenerational wealth preservation.
