As Banyan Group (formerly Banyan Tree Group) marks its 30th anniversary, it’s not just celebrating a milestone—it’s redefining the landscape of luxury hospitality and branded living. With a rebranded identity and a pipeline of 19 new properties launching in 2024, Banyan Group is cementing its role as a global leader in experiential living, blending hotel-grade service with residential ownership.
In 2023, Banyan Group shattered records, reaching 90% of its full-year residence sales target in just nine months—a historic high. The company’s evolution reflects a broader shift in high-end living, as buyers move beyond traditional luxury toward immersive, service-driven experiences.
For CEO Eddy See, this transformation signals the future of hospitality:
“This brand evolution reflects our portfolio’s transformation from a single luxury brand to a diverse collection of experiences. Almost half of the countries we operate in now have multi-branded presences, most of them in high-growth travel destinations.”
At the core of this shift is a commitment to branded residences, a sector where Banyan Group is already a dominant force with 14 developments across 22 countries—and more on the way.
For Michael Ayling, Group Chief Strategic & Development Officer of Brand Atlas, the rise of branded residences isn’t just a trend—it’s a revolution:
“The demand for branded residences is extraordinary. Our clients aren’t just buying homes—they’re investing in a curated lifestyle of wellness, convenience, and prestige. Banyan Group is at the forefront of this shift, shaping the future of luxury living across the world’s most sought-after destinations.”
With a seamless fusion of five-star hospitality and private homeownership, Banyan Group’s developments cater to a new generation of high-net-worth individuals who expect personalized service, exclusive experiences, and a deeper connection to their surroundings.
Looking ahead, Banyan Group’s expansion isn’t just about scale—it’s about sustainability. Aligning with the United Nations' Climate Science-based Targets, the company is integrating eco-conscious design into its residential developments, including the ambitious Laguna Lakelands project in Phuket—a 110-hectare nature-driven community designed for the next generation of luxury buyers.
As Banyan Group enters its fourth decade, its vision for luxury extends far beyond hotels—it’s about creating living experiences that blend service, sustainability, and status in ways never seen before. The future of hospitality is not just where you stay—but where you live.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
While the world watches for a rebound, Chinese ultra-high-net-worth capital has already made its move. Demand is no longer scattered; it is concentrated in five "Fire Horse" cities: Dubai, Bangkok, Singapore, London, and Tokyo. For developers, the win isn't just about location, but about "Brand Certainty." Projects that lead with professional operators and service-led design are capturing this demand before the competition even wakes up.
Today’s families want homes that adapt to education, mobility, and legacy planning. Branded residences deliver familiarity, professional care, and peace of mind, wherever life takes them. A new model for living across borders.
Chinese buyers are back in the market, but the rules have changed. Certainty now matters more than speculation, and brands matter more than ever. Developers who understand this shift will move first.
