Porsche Design elevates Bangkok's skyline with ultra-luxury residences
In a city where design, innovation, and prestige intersect, Porsche Design is making its mark with an architectural masterpiece: Porsche Design Tower Bangkok. Teaming up with Thailand’s luxury developer Ananda Development, this bold new venture is set to redefine branded living in Asia. Construction begins next year, with completion slated for 2028. A first for Asia and only the third Porsche Design Tower globally—following Miami and Stuttgart—this development is engineered for those who demand more than just luxury; it’s for those who live and breathe design.
Rising from the heart of Thonglor’s vibrant district, the Porsche Design Tower Bangkok will introduce 22 ultra-exclusive Sky Villas—sprawling between 525 and 1,135 square meters, with price tags starting at $15 million and climbing to $40 million.
Where architecture meets automotive passion
At the core of the Porsche Design Tower Bangkok is a seamless fusion of architecture and automotive craftsmanship. One of its defining features: the “Passion Spaces”—customizable garages that transform into private automotive sanctuaries. Whether it’s a hypercar collection or a statement in design, these exclusive spaces elevate car ownership into an art form.
Designed with Porsche’s signature precision, the tower’s spiral access ramp allows residents to drive directly into their own sky-high retreats. Exclusivity isn’t just promised—it’s built into every detail.
A statement in modern luxury
Beyond the automotive-inspired innovation, Porsche Design Tower Bangkok delivers a full spectrum of luxury living. Expansive Sky Villas are meticulously crafted, featuring:
• Bespoke interiors with curated materials and precision engineering.
• Hands-free smart kitchens, where high-end appliances blend seamlessly with intelligent design.
• Private pools, a world-class spa, and a 25-meter infinity pool, offering a resort-like retreat within the city.
• A state-of-the-art fitness center and executive business lounge, redefining work-life balance.
A location synonymous with prestige
Set in Sukhumvit 38, at the crossroads of Bangkok’s most elite lifestyle destinations, the Porsche Design Tower Bangkok offers more than just a residence—it’s a statement of status. Steps away from Michelin-starred dining, high-fashion boutiques, and curated nightlife, it places residents at the epicenter of luxury.
THE FUTURE OF BRANDED LIVING
For Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
“Porsche Design Tower Bangkok embodies everything we look for at Brand Atlas—design mastery, innovation, and an uncompromising lifestyle. This isn’t just real estate; it’s an evolution of branded living. The fusion of automotive passion with world-class residential design creates a property unlike any other in Asia.”
As branded residences continue to push boundaries, Porsche Design Tower Bangkok stands as a beacon of what’s next—where precision, performance, and prestige come together to craft a living experience beyond imagination.
Brand Atlas is the world’s leading branded residences platform and brand consultancy.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
Related News
Branded Residences: Key trends for 2025
Fancy wearing Fendi in your Fendi? 2025 is the year branded residences break free from the blueprint. With 790 new developments joining the existing 740 globally, we're witnessing a cultural renaissance.
Six Senses expands its wellness-centric vision with landmark openings in 2025
Luxury redefined. Wellness reimagined. In 2025, Six Senses continues to push the boundaries of conscious living, unveiling new properties in London, Saudi Arabia, Milan, and Dubai. These projects reinforce the brand’s commitment to sustainability, holistic well-being, and immersive design, setting a new benchmark for wellness-driven luxury.
The OWO Residences by Raffles: A masterpiece of heritage and modern luxury
In a city steeped in history, The OWO Residences by Raffles stand as a bold reimagination of luxury living. Set within London’s Grade II-listed Old War Office (OWO) in Whitehall*, this exclusive collection of 85 branded residences unveils four newly designed homes—each a seamless fusion of historic grandeur and contemporary refinement.