St. Regis Cap Cana Residences: Small in Number, Big on Exclusivity
Poised on a pristine stretch of sugar-white sand and framed by the dramatic cliffs of Punta Espada, this highly anticipated development blends the iconic service of St. Regis with the untouched natural beauty and ultra-elite community of Cap Cana — creating a new benchmark for tropical residential hospitality.
The Residences at St. Regis Cap Cana stand as the first-ever five-star branded residences in Cap Cana, ushering in a new level of luxury that the enclave has never seen before. While Cap Cana has long attracted elite homeowners with its world-class golf, marina, and natural beauty, this development introduces a new dimension: globally recognised, five-star hospitality woven directly into the fabric of residential living. For the first time, buyers in Cap Cana can enjoy the unparalleled service, amenities, and prestige of the St. Regis brand — all within the privacy and permanence of ownership.
Developed by Campagna Ricart & Associates, The Residences at St. Regis Cap Cana include 70 beachfront and golf-view homes, ranging from one-bedroom units to expansive four-bedroom penthouses. Every residence is designed with Caribbean-modern sensibilities: clean lines, natural textures, and panoramic views that blur the line between indoor and outdoor living.
But what sets these residences apart isn’t just the design, it’s the delivery of the St. Regis promise. Homeowners will enjoy butler service, priority reservations, curated events, and full access to the adjacent St. Regis Cap Cana Resort.
Key Insights for Branded Residence Professionals
1. The Location-Luxury-Service Triad Works.
Cap Cana’s controlled growth, unmatched setting, and reputation as a billionaire’s playground make it an ideal match for the elevated St. Regis brand. This reinforces a core truth of branded residential success: the winning formula lies in aligning premier service with a destination that can command (and justify) premium pricing.
2. Marriott’s Long-Game Caribbean Strategy.
Marriott International is clearly doubling down on residential product in aspirational resort destinations. With the St. Regis Cap Cana joining its branded portfolio, Marriott signals confidence in the luxury buyer’s continued demand for branded second homes in climate-safe, amenity-rich zones.
3. Scarcity as a Driver of Sales Velocity.
With only 70 residences and limited future supply in Cap Cana, this project taps into the urgency of exclusivity. For professionals, this shows the importance of leveraging scarcity and story when positioning high-end branded real estate in competitive global markets.
The Residences at St. Regis Cap Cana are not just a feather in Marriott’s cap, they are a signpost for where the branded residences industry is headed: smaller-scale, hyper-curated, service-saturated, and deeply integrated with destination authenticity.
For developers, investors, and marketers working in the space, this project underscores the opportunity in marrying best-in-class hospitality with high-barrier-to-entry resort destinations that offer lifestyle, security, and distinction.
As the first five-star branded residences in Cap Cana, this project doesn't follow a trend, it sets one.
Brand Atlas is the world’s leading branded residences platform and brand consultancy.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.Darren Barlow, CEO of Brand Atlas, the project is a blueprint for where ultra-luxury living is headed:
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
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