The OWO Residences by Raffles: A masterpiece of heritage and modern luxury
In a city steeped in history, The OWO Residences by Raffles stand as a bold reimagination of luxury living. Set within London’s Grade II-listed Old War Office (OWO) in Whitehall*, this exclusive collection of 85 branded residences unveils four newly designed homes—each a seamless fusion of historic grandeur and contemporary refinement.
Following an eight-year restoration led by the Hinduja Group and Onex Holding, The OWO is more than a residence—it’s a landmark reborn. Alongside London’s first Raffles hotel, residents enjoy an unparalleled lifestyle, with access to a private dining room, an exclusive wellness suite, and the world-class Raffles London Spa.
Design that honors the past, while defining the future
Every home at The OWO is a study in precision and artistry, brought to life by an ensemble of renowned designers—Angel O'Donnell, HBA, Accouter, and RJP Design. The result? Interiors that are as rich in history as they are in innovation.
• HBA’s Show Apartment 3.11: A delicate balance of crystal chandeliers, handwoven tapestries, and classic detailing, evoking an era of timeless elegance.
• Accouter’s Apartment 5.10: A bold interplay of bespoke contemporary furniture and antique heirlooms, where past and future coalesce in striking harmony.
For Jenny Naylor, Managing Director of Brand Atlas Advisory, The OWO represents more than just luxury—it’s a statement of legacy:
“Today’s buyers aren’t just looking for homes—they’re investing in an experience. The OWO Residences by Raffles offer the prestige of history, the exclusivity of world-class design, and the seamless service of a five-star hotel. This is luxury living at its most refined.”
A new benchmark in London’s Branded Residences scene
The meticulous transformation of The OWO signals a new era in heritage-led luxury development, proving that historic buildings can evolve into the pinnacle of contemporary living.
• 30,000 square feet of private amenities, curated for ultra-luxury.
• Raffles' legendary service, offering the same gracious and intuitive hospitality as its most prestigious hotels.
• A location in the heart of Whitehall, placing residents at the crossroads of British heritage and cosmopolitan vibrancy.
With its rare blend of architectural heritage, modern elegance, and impeccable service, The OWO Residences by Raffles isn’t just another branded residence—it’s a once-in-a-lifetime address.
Brand Atlas is the world’s leading branded residences platform and brand consultancy.
Offering the definitive collection of the finest luxury branded residences in the most coveted locations, we give buyers and brands a unique opportunity to connect in this highly desirable and fast-growing market.
We work exclusively with leading brands, recognising the loyal relationship they share with their international audiences - and the exciting extension of luxury lifestyles through exceptional properties.
Providing an unparalleled and unbiased global overview, we enable buyers to see where their favourite brands are developing residences and to enjoy exploring and experiencing these exceptional properties.
Brand Atlas showcases the world’s finest branded residences on one digital platform, allowing global UHNW buyers access to a definitive collection of properties through a prestige network and top-tier technology.
Related News
Branded Residences: Key trends for 2025
Fancy wearing Fendi in your Fendi? 2025 is the year branded residences break free from the blueprint. With 790 new developments joining the existing 740 globally, we're witnessing a cultural renaissance.
Six Senses expands its wellness-centric vision with landmark openings in 2025
Luxury redefined. Wellness reimagined. In 2025, Six Senses continues to push the boundaries of conscious living, unveiling new properties in London, Saudi Arabia, Milan, and Dubai. These projects reinforce the brand’s commitment to sustainability, holistic well-being, and immersive design, setting a new benchmark for wellness-driven luxury.
Banyan Group’s bold new chapter: Expanding Branded Residences with a vision for the future
As Banyan Group (formerly Banyan Tree Group) marks its 30th anniversary, it’s not just celebrating a milestone—it’s redefining the landscape of luxury hospitality and branded living. With a rebranded identity and a pipeline of 19 new properties launching in 2024, Banyan Group is cementing its role as a global leader in experiential living, blending hotel-grade service with residential ownership.