Miami is rapidly establishing itself as one of the world’s leading markets for branded luxury residences, second only to Dubai in global pipeline scale. According to recent reports, the city has attracted an unprecedented number of international brands, signaling a mature, competitive, and high-demand environment for ultra-luxury living.

Fort Lauderdale is rapidly transforming from a secondary South Florida city into a prime ultra-luxury real estate hub, powered by a wave of branded residential towers. Major developers, including Related Group and Naftali Group, are leading the charge with ambitious projects that blend hospitality prestige with waterfront living.

Hilton has now passed the milestone of 100 hotels either open or in development in Saudi Arabia, with a combined owner investment of USD 8 billion.

The market for branded residences—ultra-luxury homes developed in partnership with global hospitality and lifestyle brands—is surging globally. This model has transitioned from a niche offering to a cornerstone of high-end real estate.

Swire Hotels and City Dynamic (a joint venture between Swire Properties and City Realty) have officially launched the world’s first Upper House branded residences in Bangkok, setting a new luxury benchmark in Southeast Asia.

The Red Sea is awakening. Once known primarily for its strategic maritime importance, this corridor of trade is now emerging as a canvas for visionary experiences, where untouched islands meet eco-conscious design and immersive luxury. In Saudi Arabia, a bold wave of regenerative tourism is reshaping the coastline into destinations that balance sustainability, culture, and wellness, offering a new kind of sanctuary for travelers and residents alike.